Yuchen Zhang Design

I have created these:

Lovely

Lovely
Branding 2011

Lovely is passionate about helping renters find a perfect home without all the hectic processes normally involved. To directly translate their message I started to hand draw the name lovely, connecting all the letters into a smooth and seamless path. I wanted the audience to feel calm and at ease instantly when they see the logo and feel finding a home will be just as calming.

Lovely

To make Lovely's audience feel the brand is an actually environment in which they can belong, textures of fractions of homes are included as part of the secondary graphics in the branding.

GRK

grk
Branding 2012

GRK is a restaurant which was started by two greek men dedicated to bringing authentic and healthy greek food to New York city. They wanted to reintroduce the idea of greek food to the general public. Taking inspiration from their intention, I created a brand inspired by the iconic square spiral shape that appears on old fashioned greek deli cups in New York City. By combining that icon with a modern slab serif typeface, I made the GRK logo simple and straightforward - just like their food.

grk

Stylist

Ryan Stone Ryan Stone Web Site
BRANDING & WEB DESIGN | 2012 NEW YORK

Ryan Thomas Stone is a New York based hair stylist, who is currently working at Ted GIbson. He approached me for a personal web site and identity. Photography by Tawfick Espriella.

about

Yuchen Zhang

I graduated from MICA for the business side of art - graphic design in 2010. Then worked for two years at Red Antler in branding and UI/UX design. Branding is super fun! I liked it a lot but felt my work was limited on the screen. To take them off the screen, now I am studying Design and Technology at Parsons The New School. To see what I am working on now, click here to visit the blog.

From 2010 to 2012, I worked as a full time designer at Red Antler, a Brooklyn based Branding & Design agency. Through working both in teams and directly with art directors I gained a huge amount of knowledge and experience in branding and web design.

In 2010, I had the honor to intern for Pentagram. I worked with Abbott Miller on projects such as Twice magazine Mah Jong Issue and Knoll wallpaper Ink collection.

Interned at SpotCo, a design agency specializing in branding for broadway shows and musicals. Worked under great art director, Gail Anderson on projects like Ragtime, A Steady Rain and Faith Healer etc. 2009

Studied graphic design at the Maryland Institute College of Art. Attended classes taught by Ellen Lupton. Graduated with academic honors of being on the Dean's list throughout four years of college. 2006-2010